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More than 10.000 documents for advertising age

- Advertising Age Ranks GSI Commerce Global Marketing Services in Top 15 U.S. Digital Agencies for Second Consecutive Year.
GSI also Ranks among the World's Top 50 Largest Agencies KING OF PRUSSIA, Pa. -- GSI Commerce (Nasdaq: GSIC) Global Marketing Services has ranked in...
- Business Wire
- June 06, 2011
- Cultural Differences in Television Celebrity Use in the United States and Lebanon
Jagdish and Kamakura (1995) argued that celebrity endorsement has become a prevalent form of advertising in the United States. Approximately 20% of all television commercials feature a famous person, and approximately 10% of the dollars spent on television advertising are used in celebrity endorsement advertisements (Advertising Age 1987; Sherman 1985). The purpose of this study is to compare the use of celebrity endorsement between the United Sates and Lebanon in terms of two fundamental cultural dimensions: 1) low versus high context, and 2) individualism versus collectivism. This study investigates differences and similarities regarding celebrity characteristics in the U.S. and Lebanon.
- Journal of International Business Research
- Vol. 8 Nbr. 1, January 2009
- The Road Less Traveled: West Virginia's Rejection of the Learned Intermediary Doctrine in the Age of Direct-to-Consumer Advertising
Robert Frost gave Americans that indelible ideal of two roads diverging in the wood, and urged them to take the road less traveled. In the world of products liability, few state courts have heeded Frost's advice, instead growing resigned to taking the jurisprudential road that the majority of courts have followed before them. This is especially true in the area of prescription drugs and devices. Nearly every state has applied the learned intermediary doctrine to shield pharmaceutical manufacturers from liability for failure to warn consumers when the manufacturer provided adequate warning to the prescribing physician. However, every now and then a court comes along and decides to take the road less traveled by questioning the conventional wisdom of this well-accepted legal doctrine. Thi...
- Journal of Corporation Law
- Vol. 34 Nbr. 2, January 2009

- Top Honors for Best of Show Were Awarded to Lapiz and Latinworks at the 11th Annual Advertising Age Hispanic Creative Advertising Awards
To: NATIONAL EDITORS Contact: Elinor Kinnier of AHAA, +1-703-610-0204, ekinnier@cmgresults.com; or Laurel Wentz of Ad Age, +1-212-210- 0175, lwentz@adage.com
- U.S. Newswire
- September 21, 2009
- George P. Johnson Experience Marketing Ranked #1 Event Marketing Agency by Advertising Age.
Creative powerhouse takes top honors in new event category AUBURN HILLS, Mich. -- George P. Johnson Experience Marketing (GPJ) has been ranked the n...
- Business Wire
- May 17, 2010
- Signs of the Times; City Joins Digital Advertising Age As Clear Channel Unveils Electronic Billboards
They're low-tech no more. In advertising's never-ending quest to stamp our brains with buy-me messages, billboards are going digital. In the beginning, the cutting edge of outdoor advertising was Burma Shave rhymes, sandwich boards and Mail Pouch tobacco signs on weathered barns.
- The Milwaukee Journal Sentinel
- November 22, 2006
- Advertising Age Names Grupo Gallegos 2008 'Multicultural Agency of the Year'.
LONG BEACH, Calif. -- Grupo Gallegos, an independently owned, full-service communications agency dedicated to providing its clients with marketing pla...
- Business Wire
- March 10, 2008
- Advertising in the YouTube age.
Recently, banks have seen new methods of getting out advertising messages electronically--including via e-mail, on the bank's Web site, or even instan...
- ABA Bank Marketing
- Vol. 41 Nbr. 3, April 2009
- Rodale's Women's Health Named "Magazine of the Year" by Advertising Age.
NEW YORK -- Rodale, Inc.'s Women's Health was named "Magazine of the Year" by Advertising Age. It was announced today. "We are honored that Advertis...
- Business Wire
- October 19, 2009
- Marketing pharmaceutical products in the twenty-first century: an analysis of the continued viability of traditional principles of law in the age of direct-to-consumer advertising.
INTRODUCTION I. MARKETING AND REGULATION OF PHARMACEUTICALS FROM PAST TO PRESENT A. Concepts of Product Mislabeling and Pre-Market Regulation B. Estab...
- Harvard Journal of Law & Public Policy
- Vol. 32 Nbr. 1, January 2009