An October 2009 study from comScore and Starcom reports that the number of Web visitors who click on Internet display ads has dropped 50% in the past 2 years. Another study done last year by MORI Research found that 20% of 14-32-year-olds surveyed trust print advertising, while only 6% trust online advertising. Eye-tracking software determined that users' eyes skipped over 37% of the Internet ads and stepped on less than one-third of the ads. Here are a few of the worst practices responsible for the ineffectiveness of most Internet display advertising today: 1. relying on click-throughs for Internet ad rating and metrics, 2. relying on keywords alone to deliver contextual advertising, and 3. ignoring the importance of multi-channel ad campaigns.
With roughly 175,000 college students in Maryland entering a new academic year, businesses across the country are eager to capitalize on the opportunity to cultivate them with on-campus . But higher education administrators have a different agenda, and marketers hardly factor into it.
We describe the structure, content, and neighborhood characteristics of outdoor alcohol advertisements (n=246) in innercity neighborhoods in ten U.S. cities from 2003 to 2005. We conducted observations of alcohol advertisements on billboards, transit shelters, and bus benches in all ten cities to describe the structure and content of outdoor alcohol advertising. We also created geo-spatial maps to describe the neighborhood characteristics where alcohol billboards were located in San Francisco, CA and Atlanta, GA. Alcohol advertisements were more common on billboards than transit shelters or bus benches, usually featured beer products, emphasized product quality, had a discreet or moderate (vs. blatant) visual impact, and rarely used human models. Outdoor advertisements on transit shelte...
The purpose of this qualitative study is to analyze how advertising affects search and college choice among the plethora of college choice influencers. The results of the research indicate that parents, older siblings, friends, career aspirations, personal funds, scholarships, institutional reputation, location, sports, high school counselors, and college visits are more persuasive than advertising. However, if the college or the university identifies a key consumer insight, then advertising has a greater effect on search and college choice.
Title X of the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank Act) transferred rulemaking authority for a number of consumer financial protection laws from seven Federal agencies to the Bureau of Consumer Financial Protection (Bureau) as of July 21, 2011. The Bureau is in the process of republishing the regulations implementing those laws with technical and conforming changes to reflect the transfer of authority and certain other changes made by the Dodd-Frank Act. In light of the transfer of the Federal Trade Commission's (FTC's) rulemaking authority for section 626 of the Omnibus Appropriations Act, 2009 (Omnibus Appropriations Act) to the Bureau, the Bureau is publishing for public comment an interim final rule establishing a new Regulation N (Mortgage Acts and...
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